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We created, without a venue and supported with our livestream and full camera production, one main head office conference with 600 employees 

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All of the Iceland office attendees were invited to the conference but on the day they arrived at head office there was no marquee erected and no coaches to take them offsite.

Instead they found a branded cardboard box on their desk. Each box was colour coded and at the conference start time, colour coded cheerleaders made their way around the building, collecting their delegates (with their boxes) as they went; with music playing over the tannoy.

What was pivotal to the success was connecting the people, processes, technology, time and place together. This created an effective way of working to realign the company culture. 

After a few minutes everyone was on the move. Each cheerleader lead their followers to a predesignated area where giant screens had been erected - these were in the reception area, the canteen, large open spaces and the bigger conference rooms. 

The emotional needs of the delegates were instantly met. Knowing there was no offsite conference, fun and creativity was immediately injected into the beginning of the conference, giving the employees an active role and hands on purpose in creating their own seat. 

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The delegates were asked to sit on their reinforced specialist boxes. The Directors joined them, one or two in each of the 5 areas. Each area was connected via a control room with cameras and crew able to link every room to every other. The Directors could talk to each other and be heard everywhere.

The connectivity and technology were critical to reinforce the employee experience and the feeling of connectivity to the rest of the workforce. 

The largest engagement came from videos created by the departments. In advance of the conference, each department (11 in total), were given a brief - ‘to present their department to the business’. For each departmental team, we provided a ‘surgery’ planning session with a video producer and later, a half day of filming with a professional crew then one day of editing. This personalised and digestible content gave another hands on purpose to the day and reinforced the employees voice within the business. 

The finished films were premiered throughout the conference. They built huge anticipation and enjoyment throughout.

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