• 400


  • 16

    linked interactive consoles

  • 3

    replica characters


We were tasked with designing and producing an evening for Microsoft to celebrate the launch of Halo 5 to 400 GAME Store Managers across the country.

The product launch aimed to immerse GAME Store Managers into the Halo experience, by bringing the military science fiction franchise to life. We needed to provide real-time gaming moments amongst the Halo environment to provide greater buy in from Store Managers to promote Christmas sales.

Halo 5 Product Launch


Immerse the attendees into the world of Halo 5

One of the key factors of the brief was to nail the venue. Months of venue research went into pre production and after many site inspections we located an urban warehouse in central Birmingham with both interior and exterior space giving the ability to create the evening across two spaces. The space allowed for special effects and pyrotechnics that wouldn’t have been possible without an outdoor space.

Shelter was extremely limited within the arena. Given the grittiness of the surroundings we decided that creatively and practically a canopy needed to be erected, should we encounter bad weather. We installed a 30m x 15m stretch canopy which was bolted directly into the archway foundations creating a continued shelter space should we have needed it.

We worked with a local award winning street food company, Digbeth Dining, to create an exciting dining experience. Locally sourced suppliers was key, especially those that offered a range of dietaries.

The evening began with the outdoor arena drenched in Halo style lighting, smoke and fire burners to recreate the opening scenes of the game. The arena continued to come alive with life size Halo characters acting out Halo scenes with the addition of one to one photo opportunities. A 20ft graffiti image of Master Chief was curated, as well as live graffiti of other characters to mirror the feel of the game into the venue once more.

As the catering came to a close, delegates were invited to cross to the indoor warehouse which continued the theme where we utilised the industrial brickwork, installed camouflage netting and live scenes of Halo 5 were projected onto the main stage previewing the highly anticipated release.

Guests were gathered around the main stage as the Game Executives awarded prizes to some of the most successful managers across the country. As the awards drew to a close the delegates were given free play across three key zones.

The main stage was rigged for head to head gaming across 16 linked consoles, the mezzanine was home to a green screen with authentic Halo 5 props, live DJ sessions where guests could become a DJ and alternate reaction games to test their hand-eye coordination.


The anecdotal feedback from both GAME store managers and Microsoft was that it was the best evening they had been to – the levels of entertainment, atmosphere and food were outstanding.


  • 12

    hours of gaming were logged in the Halo 5 campaign

  • 330000

    unique streams on Twitch

  • 400

    sold across games and hardware


Cascade nailed all the elements that we worked with them on. Really happy with the quality of the results delivered across all the elements... The party in particular was spectacular. The level of execution was above and beyond my expectations.

Channel Marketing Executive Microsoft

Experience matters

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