Having a B2B event marketing strategy that makes you stand out can really pay off when it comes to connections, investments and maximising profits.

At Cascade Productions, we have delivered networking events, exhibitions and conferences worldwide, and have been helping companies with business event marketing for over 25 years. Our passionate and experienced team will support you in developing a prosperous B2B event marketing strategy, offering original and inventive B2B event marketing ideas, and we’ll be there for the whole event to make sure it’s a success.

Business Event Marketing

Business event marketing allows you to connect with your target audience and create a space for collaboration. It’s a mutually beneficial experience that brings businesses together in one place, and provides an opportunity for promotion, brand awareness and increased sales. That’s why you want a B2B event marketing strategy that will inspire your attendees and, ultimately, generate a positive uplift for your business.

We understand that achieving that all important end result starts with inventive and interesting business event marketing, from the first drafts through to the last goodbye. To make sure you hit your business objectives, we find out everything we need to know and then create a B2B event marketing strategy that satisfies all of your business needs:

What’s Your Objective? We want to know why you’re looking for business event marketing and what you want the impact to be, whether that’s securing investment or selling out a brand new product

Who Is Your Audience? Finding out who you’re targeting and why helps us design an experience that works for everyone and that tells your story in a way that resonates

What Are The Practical Considerations? During our consultation, we’ll find out the basics, such as your budget, travel restraints, the number of guests and the kind of catering you’d like

How Do You Want Your Event To Look And Feel? This is where our B2B event marketing agency team start to plan the creative concepts of your event, including venues, themes, and any branding

What Tech Are You Interested In? Adding audio-visual elements to your business event marketing plan can be a stunning and surprising way to engage delegates. From live streaming to highlight reels, we can provide state-of-the-art technology that can be used before, during or after the event

B2B Event Marketing Ideas

The sky's the limit when it comes to B2B event marketing ideas. Whether you need a classic conference format or want to try an exciting experiential event, we’ll work with you to tick the right boxes for your business. Our clients use our B2B event marketing agency for a host of experiences, including:

  • Conferences
  • Product Launches
  • Seminars
  • Awards
  • Guest Speaker Events
  • Expos
  • Festivals
  • Webinars
  • Roadshows


You can also choose whether your event is attended in person for face-to-face interactions or is a virtual event that reaches people anywhere in the world. We can also help you to merge the two and make your B2B marketing event a hybrid experience. Talk to us about using cutting-edge technology and techniques that will increase your business event marketing audience and your opportunities.

Your Next B2B Event Marketing Strategy

At Cascade Productions, we know that your event is unique and personal to you. That’s why we’re a B2B event marketing agency that doesn’t use account managers. The team that coordinates and executes your event are the team that you speak to and collaborate with. From the second we sit down and talk about your B2B event marketing ideas, we work with you to make them happen and will be there on the day to ensure everything goes to plan. Your B2B event marketing strategy is important to you, and you are important to us.

We build, refine, and maintain brands through rigorous strategy and compelling design.

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We combine killer insights with captivating creative for standout Marketing, PR and Social activations.

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We inspire and empower people by evaluating, understanding, nurturing and changing organisational and community cultures.

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We deliver unforgettable events from start to finish; from venues and logistics to content and entertainment.

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We tell captivating stories with production expertise; from concepts, scripting, and storyboards to capture, post-production, and delivery.

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