Our very own Jo Madeley and Andy Unsworth took to Prolific North's Digital City Festival stage, talking up the value of Face-to-Face experiences in the digital age.

The pair presented to and were joined by Broadcast and media leaders across ITV Studios, BBC, Space Studios, North East Screen and many more, coming together at MediaCity for Digital City Festival’s Made in the North Summit & Exhibition.

Jo - Presenting
Jo Madeley presents at Digital City Festival's Made in the North Summit

Jo and Andy's detailed talk argued the enduring value of Face-to-Face experiences in light of advances in digital technology.

To summarise, the pair see Face-to-Face's role as increasingly important when it comes to creating unique, memorable and emotional experiences. There are also notable benefits over digital when it comes to encouraging creativity, creating single-minded focus and improved understanding.

In particular, Jo highlighted the power of Face-to-Face experiences for encouraging understanding and creating emotional takeaways:

"You might not remember everything you hear in person, but what you will remember is how you were made to feel in those moments"

Andy followed up by emphasising the importance of Face-to-Face's role in the creative mix. It's still doing so many things better than its digital counterparts.

"Face-to-Face is being challenged as the 'best' means of interaction...other means have benefits but they still don't compare"
Andy Unsworth presents at Digital City Festival's Made in the North Summit

Digital can, does and will always play an essential role in creating, extending, and improving experiences. But for us, Face-to-Face still wins.

Read Prolific North's full coverage of Digital City Festival and our speakers here, and big thanks to Prolific North for inviting Cascade as an Event Partner.

Event Programme detailing Cascade as official Event Partner to Digital City Festival


We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyse website traffic. By clicking 'Accept', you agree to our website's cookie use as described in our Cookie Policy.