Emails with the word 'Congratulations' in the subject line are always nice, aren't they?
This afternoon we were delighted to open the inbox and learn our film for Iceland Foods Charitable Foundation and the UK Sepsis Trust, Delivering the Message, has been shortlisted for a bunch of awards at Prolific North's 2024 Creative Awards.
The film has been nominated across three categories, including Creative for Good: Health, Brand Partnership and Video / Film / Ad: Short Form categories.
We produced the film as part of our ongoing partnership with Iceland Foods Charitable Foundation, whose fundraising and awareness campaigns have supported The UK Sepsis Trust for over a decade.
The film followed Iceland Foods CEO, Tarsem Dhaliwal, and BAFTA Award Winning Actor, Jason Watkins, discussing the life-threatening risks of Sepsis and the importance of raising awareness.
Jason sadly lost his daughter to Sepsis, and has since become an Ambassador for The UK Sepsis Trust. Together, with Iceland Foods Charitable Foundation, the charities hope raising awareness of the disease will encourage more people to ask the potentially life-saving question, "Could it be Sepsis?".
With over 5M impressions of our film and an uplift of over 300,000 additional visits to The UK Sepsis Trusts website during the campaign, we hope our film went some way to raising awareness too.
Find out more about the work and watch the film here.
