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Wednesday
Aug252010

UK Event Awards Finalist

Cascade Productions have been announced as a finalist for the UK Event Awards. Iceland Foods' 2009 managers' conference, held in Florida, has shortlisted for the Best International Conference category at the awards. The UK Event Awards presentations will be held in Manchester on October 28th.

The entry submitted by Cascade included evidence of the financial performance of Iceland post event, measured and anecdotal feedback from the delegates as well as testimonials from Iceland's CEO, Malcolm Walker. The submission also included this short video highlights reel of the event.

The Iceland conference featured as a case study in Conference and Incentive Travel.

 

Friday
Aug132010

If Facebook was real...

...this is a great music video depicting what life might be like! Great Fun.

Monday
Aug022010

Summer Party Fireworks

Fireworks for recent private birthday party...

Monday
Aug022010

#EVENTPROFS: At your next event...

...take a look at the crew around you and ask if any of them fit these descriptions (hopefully not ours):

Thursday
Jul152010

QR Barcode - Great example from Lego

We've been following the use of QR Barcodes for sometime now and this is another great example of a practical application...

Monday
May242010

Summer's Here

Suddenly summer is upon us, the office is unbearably hot (and smelling damp after a pipe burst and flooded carpet and ceilings, fortunately missing everything else).

We're in full work mode with a number of events and videos in production including our first outdoor event of the year this Bank Holiday weekend. Deliveries of all things big and small have been arriving with alarming regularity...

Thursday
May062010

Choreographed Flashmob

This is more like choreographed ensemble piece than a true flashmob, but it's well executed and great fun...

Wednesday
May052010

New Face of Iceland

Congratulations to the new face of Iceland, Ellie Taylor from Bristol. Ellie has been chosen to appear in Iceland's commercials following a campaign on Facebook and Iceland's website.

The Cascade team, lead by Fiona, supported the two day 'X-Factor' style auditions and the 'in person' announcement of the winner last friday.

More details on Iceland's website  

This is Ellie's audition...

and the announcement

Monday
Mar082010

OK Go Do it again!

Another great creation from creators of the original treadmill music video...

We like it!

Sunday
Mar072010

Effective Leadership - Lesson from a dancing guy

This is an interesting alternative viewpoint on leadership and the relationship between the leader and his followers. It was presented by Derek Sivers at a recent TEDconference and received a standing ovation. There is a transcript of the narration below. In isolation the images of the guy dancing and being joined are a strong lesson in not being afraid to be yourself, be independent and do your own thing!

Transcript:

If you've learned a lot about leadership and making a movement, then let's watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he's doing is so simple, it's almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it's not about the leader anymore - it's about them, plural. Notice he's calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The 2nd follower is a turning point: it's proof the first has done well. Now it's not a lone nut, and it's not two nuts. Three is a crowd and a crowd is news.

A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers - not the leader.

Now here come 2 more, then 3 more. Now we've got momentum. This is the tipping point! Now we've got a movement!

As more people jump in, it's no longer risky. If they were on the fence before, there's no reason not to join now. They won't be ridiculed, they won't stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you'll see the rest who prefer to be part of the crowd, because eventually they'd be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made! Let's recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here - did you catch it?

Leadership is over-glorified.

Yes it started with the shirtless guy, and he'll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We're told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

 

More from Derek Sivers at http://sivers.org/